44% of Mauritians don’t know the difference between the Best Before Date and the Expiry Date.

We’re clearing up the confusion!

WATCH VIDEO

of Mauritians do not consume past Before Date food products

do not consume products past their Best Before Date due to this misunderstanding

of us do not consume products past their Best Before Date because of fear

Here's the catch!

BEST BEFORE
= QUALITY

The Best Before Date tells you when a product is expected to be at its best in terms of quality, flavour, texture, and nutrition. Products are still safe to consume even after this date!

EXPIRY DATE
= SAFETY

The Expiry Date signals the last day when it's safe to consume or use a product. Products are not safe to consume even after this date!

To BB to garde. To EX to zete

Remember, Best Before (BB)= safe to consume after the date, but Expiry Date (EXP) = not safe to consume after the date.

LEARN MORE ABOUT DATE LABELS!

Now it's time for all of us (yes, every Mauritian!) to grasp the difference and stop wasting perfectly good food and hard-earned money!

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